| The value of Demographics |
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Written by 2000l, July 27th, 2008
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Crowd Science Demographics is an enabling technology/service. Enabling in the terms that with this demographic data, you can use it along side your other web metrics (i.e. Google Analytics, Web Trends, etc.) to not only market/promote your site to advertisers, but to also gain a deeper understanding of your audience.
Understanding who you reach can play an important role when building your content. Through Demographics, you are validating who you are reaching and whether your content is geared to or attracting the audience you are after. And this demographic, attitudinal and feedback data is directly from your audience.
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